Are you aware that an average person spends almost 100 minutes a day watching videos online? While this number will increase with each passing day, it already seems to be a golden opportunity for marketers! As most people love watching videos, you can grab the chance to get their attention towards your brand.
However, if you look from the marketing perspective, not all videos fetch great results. If you want to generate more leads, avoid old-school generic videos and shift focus to creating interactive ones. For that you need dedicated tools, and that’s why you have interactive video platforms. These platforms allow you to create compelling and engaging videos to make you outshine the crowd.
We’ll walk you through the various interactive video platforms to help you pick the right one in this post. But first, let’s brush up on the basics!
Table of Contents
- What Is An Interactive Video?
- What Are Interactive Videos Helpful for?
- Why Use Interactive Video Content For Your Marketing Strategy?
- How To Create An Interactive Video?
- Best interactive video platforms
What Is An Interactive Video?
An interactive video lets the viewers actively interact with it and take control. Videos with interactive elements have much more to offer than the conventional play and pause buttons. It allows viewers to choose their storyline, making it quite engaging.
You can use interactive videos for various purposes, such as marketing, to give your target audience an unforgettable visual experience. There are many more use cases for interactive videos which we shall discuss next.
What Are Interactive Videos Helpful for?
Most often, videos with interactive elements are helpful for the following:
Marketing and generating leads – You can increase customer engagement and retention with videos viewers can interact with.
HR and recruiting – Interactive videos help draw in the right talent and improve the employee onboarding experience.
Training – Learning can become easier when the trainee can actively interact with a video and answer quiz questions in real-time.
Why Use Interactive Video Content For Your Marketing Strategy?
Interactive videos are an important part of your video marketing strategy due to the following reasons,
1. Better engagement
The attention span of viewers is dwindling, and that’s making retention harder. However, that’s not the case with interactive videos. As viewers can actively take part in videos with interactive elements, they remain glued for longer. From the marketing point of view, this gives the viewer more time to know about your product or service. As a result, they are more likely to make a purchase.
2. Increased control
With interactive videos, the steering wheel is always in the viewer’s hand, making them feel in control. For instance, when a person can skip a part of the video and watch only what seems relevant, it would help them get a better viewing experience. If you let the viewer choose the course of the video i.e. the story changes based on what they want to see, it would make them feel important. As a result, they are more likely to choose your product or service.
3. Easy to track
All this while, you only had one metric to track video performance – ‘views’. Therefore, due to a lack of data, it isn’t possible to know the impact of your video. Marketers feel that this problem is easy to address after adding interactive elements to videos. It becomes easy to track clicks, understand the options chosen in branching videos, and get viewer data in the form of inputs. There are interactive video platforms that help you track most of these video metrics.
4. More conversions
As videos with interactive elements make a user engage better with you, your brand becomes easy to remember. So, they will think of your brand when they need your solution. Therefore, it is a great way to drive traffic towards you.
How To Create An Interactive Video?
After knowing why you need interactive videos, the next logical question would be how you can create them. All you need is a reliable video-creating platform that lets you add interactive elements to your videos. Most top-rated tools have a drag-and-drop interface, making it super-easy to add elements.
To help you, we have a list of some of the most feature-rich interactive video platforms that create interactive videos.
Best Interactive Video Platforms
PlayStory is a fully-loaded interactive video creation tool that helps increase viewer engagement. The tool is the best for marketers looking to create highly-converting videos.
You can upload videos or record them using the tool, and add interactive elements such as questions, meeting links, etc. It is possible to create multiple pathways for your videos and let the viewer actively control them, giving them a personalized experience. Sharing the video on social media and embedding it on your website or landing pages is possible with a few clicks.
Pricing – Playstory has a free plan with basic features for beginners. The paid plan starts at $12 per month.
WireWax is a well-known player in the world of interactive video creation tools. Presently, Vimeo owns it. The biggest pro of this tool is its user-friendly UI, which makes it easy to use. It also has features to enable branching and add clickable tags. Also, you can add static and sticky hotspots to videos, offer a 360-degree experience to viewers and publish videos to social media or embed them on websites with ease. What’s more, is that the tool lets you track the performance of your video in real-time.
Pricing – It is a little higher, with its enterprise plan starting at $1,999 per month.
Wistia is a complete video hosting platform targeted mainly at marketers. It has fully customizable players, tools to create interactive videos, seamless integrations, easy video sharing and embedding, and real-time video analytics to gauge performance.
Pricing – Wistia’s Pro plan starts at $99 per month, and it has a free plan with basic features as well.
Vidyard is just the right video creation tool for sales and marketing professionals. You can use it to create impactful personalized videos with interactive elements that help build a solid connection with viewers. It can significantly increase response rates and conversions. The tool lets you embed videos on websites and landing pages and easy integration with other software. Additionally, it has metrics to see how your videos are performing.
Pricing – Vidyard’s paid plan starts at $19 per month. You can also use their free plan with basic features.
5. Hippo video
Hippo video is an interactive video creation platform where you can record a video and personalize it by adding interactive elements. It is quite helpful for both sales and marketing teams of all sizes. You can also track video opens and clicks to see the level of engagement created. Additionally, natively integrating your tool with CRMs and sales engagement tools is easy.
Pricing – They have a free plan with basic features and paid plans starting from $19 per month.
Bungee.so is a video hosting platform where you can add CTAs to videos, collect lead data with the help of forms and get feedback without the need to code. In addition to that, you can customize the tool’s video player and use it to embed videos on websites with your branding. Using the tool, it is also possible to understand your video’s performance using analytics.
Pricing- The paid plan starts at $9 per month. They have a free plan with basic features as well.
With Rapt, you can create interactive videos, embed them on websites, and easily analyze their performance. It is possible to conveniently create branching videos and add clickable elements with a drag-and-drop action. It lets you create user-controlled video experiences without the need for any technical knowledge.
Pricing – The pricing is not publicly available. You have to request a quote.
Verse is a platform that lets you create gripping interactive video content to engage viewers. It helps viewers enjoy a dynamic experience with your video to connect better with them. The tool is a rather simple one with a browser-based editor that lets you create videos and embed them on websites. Apart from customized styles and mobile-first design, the tool also boasts of advanced analytics to track videos.
Pricing- The paid plan starts at $100 per month.
Spott is an ideal choice for small businesses as well as large enterprises. It is a user-friendly video creation tool. You can add clickable elements and take viewers to your website from within the video. All this is possible with a simple drag-and-drop action without coding. It is easy to share videos on multiple social media platforms and embed them onto websites.
Pricing – The paid plan starts at $ 35 per month.
HiHaHo is yet another interactive video company that helps you create user-controlled videos for various purposes. You can add menus, clickable buttons, and questions to get user inputs with a couple of clicks. Whether educating viewers or marketing your solution, HiHaHo gives you a unique visual experience and analytics to track video performance.
Pricing – Their pricing starts at EUR 97 per interactive video.
Mindstamp is a robust interactive video creation tool that is great for both learning and business purposes. It lets you add clickable elements to videos, such as buttons, hotspots, questions, and images. This way, viewers get a dynamic experience.
Pricing – The paid plan starts from $19 per month.
Engajer is a video platform that lets you create interactive videos. It is possible to build a video tree that viewers can interact with and control the course of the video. This way, they can enjoy a dynamic experience. The tool has more useful features such as an e-commerce plugin and viewer tracking.
Pricing – The paid plan starts from $9 per month.
13. Adobe Captivate
Using Adobe Captivate, you can create interactive videos for educational purposes in minutes. Plus, there are slides that can help you create branching videos using both simple and complex logic. Though it has loads of exciting features, you have to do a lot of learning if you are just a beginner.
Pricing – The paid plan starts at $33.99 per month. There’s a 30-day trial as well.
ThingLink is an interactive video company that has interactive video tools using which you can edit videos. In case you are a pro, there is a 360/VR editor for you. Though the tool focuses on creating content for learning, you can use the tool for marketing and commerce as well.
Pricing – There’s a free trial and a paid plan that starts at $25 per month.
H5P is perfect for you if you are looking for a feature-rich tool that lets you create interactive videos. It enables adding questions and other elements with a simple drag-and-drop action. What’s more, is that a viewer can change the course of the video based on inputs.
Pricing – This is an open source tool and is free of cost.
Klynt is another video platform that lets you create user-controlled videos. It lets you organize your videos and story as a mind map and add uploaded or linked videos with a simple drag-and-drop action. The other element that you can add to your videos includes hyperlinks. This tool is the best for e-Learning and entertainment.
Pricing – The pro plan of the platform costs EUR 499 and is a one-time fee.
Adventr is another software that lets you create dynamic videos and specializes in branching. Just as its name suggests, it allows viewers to choose their own adventure. It is an easy-to-use tool that lets you build videos with a simple drag and drop function. Moreover, it is easy to share your videos on social media and analyze their performance with the help of in-built analytics.
Pricing – Though they have a free plan, you can choose their paid plan to enjoy more features. It starts at $289 per month.
Eko is an interactive video creation software that started as a tool to create music videos, it has turned towards making digital ads and creating content for e-commerce. Like other tools in its league, like Adventr, it lets you build branching videos. What’s worth noting is that the tool’s interface is quite easy to use.
Pricing – The tool is free to use.
This tool caters to the needs of e-commerce. It makes it possible to add clickable tags to videos to make it engaging and track conversions to know how your video is performing. Though it lacks features such as branching, it is a decent tool with drag-and-drop functionality that can publish your videos on social media platforms.
Pricing – Their paid plan starts at $99 per month. They also have a free trial of up to 5 videos.
Cinema8 is an interactive video platform that lets you create videos with interactive elements. The best part is that it has a simple UI where all you have to do is drag and drop. The tool will work well in helping you create educational videos and ones for e-commerce.
Pricing – There is a free 30-day trial plan available. Also, you can always upgrade to their paid plan starting from $59 per month.
With this, we come to the end of the list of the best interactive video platforms!
Start Your Journey With Interactive Video Platforms!
You now know how interactive videos create engagement, and there is no dearth of interactive video platforms to help you bring your video marketing to life. So, isn’t it time to roll up your sleeves and get to work? You first have to pick a tool that meets your requirements and then go ahead with creating compelling videos!
An interactive video platform is a software tool using which you can create videos with interactive elements. Viewers can click, enter text, or perform an action while watching the video.
The best tools to create interactive videos are:
PlayStory, Wirewax, Wistia, Vidyard, Hippo video, Bungee.so, Rapt, Verse, Spott, HiHaHo, Mindstamp, Engajer, Adobe Captivate, ThingLink, H5P, Klynt, Adventr, Eko, Wootag.
The main types of interactive videos include clickable video, branching video, interactive video quiz, video quiz contest. They help in engaging viewers effectively.